The brothers trying to save the British fountain pen
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In the 19th century, around three quarters of the world’s nibs and pens were made in Birmingham. At its peak, the city was exporting writing implements at a rate of billions of nibs a year, with factory workers expected to turn out 18,000 a day. Then came the ballpoint pen, signalling the decline of British pen-making: more than 100 billion have been sold since the introduction of the Bic in 1950. Add in the impact of computers and other tech, and the number of pen makers in Birmingham has dwindled from hundreds to just one.
Now that maker, Yard O Led, is staging a revival. Earlier this year, owner Emma Field sold a two-thirds stake to Nick and Giles English, brothers and co-founders of Bremont watches. The pair helped revive British watchmaking 22 years ago with Bremont and, with this move, they are looking to do the same for the pen industry. If you wanted to compare Yard O Led – so named after an early pencil design that held 12 3in leads – to a watch brand, “it’d be Breguet”, says Giles, seated in an airy room in the company’s workshop in Birmingham’s Jewellery Quarter. “Yard O Led has not been on the high street in any real guise for many years but it’s very well-known in the pen market. It deserves to be one of the great pen brands.”
“People are starting to look at nicer writing instruments, not only for the beauty of them, but because they’re more environmentally friendly,” adds Field. “You don’t want to throw it away, you want to hold on to it; people are back into that idea.”
To mark the new shared ownership, the company is releasing the Lucky pen and pencil, a design selected from the Yard O Led archive for its remarkable story. The Lucky is a remake of a pencil originally released in 1934, one of which saved the life of Lt Leslie March of the Cameron Highlanders in 1942 during the second world war. It was a wedding present from his wife Margot that he kept in his chest pocket, where it stopped a bullet that would have gone through his heart. He took the dented pencil with him everywhere as his lucky charm; but two years later, arriving on the Normandy beaches after D-Day in 1944, he was killed, hit by a shell, aged 23. The story of the pencil only came to light in recent years when March’s stepbrother, who had held it in his care after March was killed, got in touch with Yard O Led and donated it to its archives. Field shows me the pencil, its barrel kinked where the bullet struck.
“We did all the drawings based on the bullet pencil because it’s the only one we have,” she says. The Lucky reissue, made in silver and gold vermeil, is a slender, four-sided instrument with delicate art deco pinstripes engraved on each face, tapering gently to the point. “It’ll be the first gold plating we’ve done in a good 30 years, and it’s done by Pete the polisher who works next door,” says Field.
Yard O Led will continue to make its classic line of pens too. Field presents me with a box filled with silver pens lined up like swords. Each is made to order by hand in the Birmingham workshop from start to finish, often by people whose parents worked for the company before them. In the hand, the silver warms to the touch and the pleasing heaviness allows it to balance perfectly on the crook of the thumb and forefinger. The ink flow and weight mean there’s no need to exert force on the point. Many surface details, such as the swirling design on the ostentatious Grand Victorian fountain pen, are chased by hand, a process that, unlike engraving, doesn’t remove the metal but reshapes it.
“We want Yard O Led to be sitting in jewellers’ shops next to Montblanc,” says Giles English. “We really want to grow,” agrees his brother. Field, meanwhile, believes these pens are going to be mainstream again. “People are going to pull out their pen as a talisman, and they’re going to have a story to tell.”
Word perfect
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